We didn't start in someone's garage or with a grand vision scribbled on a napkin. Nope. Back in 2008, Marcus Tavronex and Elena Quinthal met at a ridiculously boring sustainability conference in Vancouver – you know, the kind with terrible coffee and fluorescent lighting that makes everyone look half-dead.
They both walked out of the same presentation about "green washing in commercial development" looking equally frustrated. Started chatting over slightly better coffee across the street, and realized they'd been working on similar ideas from completely different angles. Marcus had spent years restoring heritage buildings and figuring out how to make old bones work with modern efficiency. Elena was coming from the commercial side, tired of developers treating sustainability like a checkbox exercise.
Founded in Vancouver, moved to Toronto 2010
First office was a converted warehouse space near the Distillery District – before it was cool, when it was still kinda sketchy. We had exposed brick (not by choice, that's just what we could afford), one window that wouldn't close properly, and a radiator that sounded like someone tap-dancing at 3am. But honestly? Those constraints taught us more about creative problem-solving than any textbook ever did.
Our first real project was a residential renovation for Elena's cousin. Budget was tight, timeline was tighter, and the existing structure had about fifteen "surprises" hiding in the walls. We figured out how to salvage 80% of the original materials, cut energy costs by half, and somehow came in under budget. That project became our calling card – not because it was flashy, but because it proved you don't need unlimited resources to do meaningful work.
First LEED Platinum commercial project completed
Look, we're not gonna pretend every building we touch becomes some award-winning masterpiece. Real architecture happens in the messy middle ground between what clients dream about, what budgets allow, and what the actual site conditions throw at you. Our job isn't to impose some signature style – it's to listen, translate, and figure out solutions that'll still make sense in twenty years.
Sustainability isn't a buzzword for us; it's literally embedded in every decision. Not because it's trendy, but because we've seen too many buildings that look impressive but hemorrhage energy and need major fixes within a decade. That's just bad design, plain and simple.
We've grown to a team of twelve – architects, designers, and specialists who actually know what they're talking about. Still in Toronto, now in a properly functioning office on Queen West. We've done everything from small residential additions to commercial developments, heritage restorations, and urban planning work. Each project teaches us something new, which honestly keeps things from getting stale.
The work's gotten bigger, but the approach hasn't really changed. We still start every project by asking annoying questions, spending way too much time on site analysis, and pushing back when something doesn't make sense. Clients either love that or find it mildly irritating – usually both.
45+ completed projects across Ontario
Co-Founder & Principal Architect
Started out restoring century homes in Victoria, which means he's personally met every weird construction technique from 1880-1950. Has an unnatural ability to spot structural issues from across a room. Coffee snob, cyclist, unreasonably passionate about proper flashing details.
Co-Founder & Principal Architect
Grew up in a house her parents built themselves – explains both her hands-on approach and her trust issues with contractors. Specializes in making commercial spaces feel human. Known for sketching ideas on literally anything available. Keeps succulents alive somehow.
Senior Designer
Former furniture maker who switched to architecture because, as he says, "buildings are just really big furniture." Brings that craftsperson perspective to every detail. Runs our materials library like it's a rare book collection.
Sustainability Specialist
The person who runs the numbers on all our big sustainability claims. Geothermal systems, solar orientation, material lifecycles – she knows it all. Will absolutely call you out if your "green" idea is actually greenwashing.
Project Architect
Spent five years working on high-rises before deciding he wanted to work on projects where you could actually meet the people using the spaces. Obsessed with construction details and somehow makes building code regulations sound interesting.
Interior Planning Lead
Background in industrial design means she thinks about how people actually move through and use spaces, not just how they look in photos. Has strong opinions about door swings and circulation patterns. Usually right about them.
We've also got junior architects, interns who are way more talented than we were at their age, and administrative staff who keep this whole operation from descending into chaos. Everyone here gets their hands dirty on projects – no pure management types hiding in corner offices.
We meet every Friday afternoon to review active projects, argue about design decisions, and generally make sure nobody's going down a weird rabbit hole alone. It's messy, occasionally loud, but it works.